We are moving the exhibition “Why Is It Hard to Love?” outdoors
During the second quarantine, we present a surprise – the exhibition “Why Is It Hard to Love?”, which is currently on display in the museum, is being moved outdoors. In the next three weeks, some of the works of the exhibition will be exhibited outdoors.
The project, implemented together with partners JCDecaux Lietuva, creates a unique opportunity for all Vilnius residents to see some of the works of the exhibition “Why Is It Hard to Love?” just by walking outside.
Of course, we can’t move the overall experience of sound, lights, and video, but we were thinking about creating a way to see it differently when the museum closed. This initiative is a way to alleviate accumulated digital fatigue and gain meaningful experiences while walking in the fresh air.
The exhibition could not remain closed
“We had to close the museum with a special exhibition on display. It’s an exhibition by foreign artists Saskia Boddeke and Peter Greenaway, which addresses topics that are very relevant today, touching on ecological, political, social, empathy and inequality in various areas of life. Of course, we can’t move the overall experience of sound, lights, and video, but we were thinking about creating a way to see it differently when the museum closed. The exhibition has a lot of naked bodies – these works did not travel to public spaces. However, we have moved the rest of the works of Lithuanian authors outside”, says Milda Ivanauskienė, director of MO Museum.
She also adds that this initiative is a way to alleviate accumulated digital fatigue and gain meaningful experiences while walking in the fresh air.
“Discovering art in everyday life, from which creators draw inspiration, is a valuable experience. Therefore, it is fun that the outdoor gallery project “Art without a Roof” implemented together with Vilnius City Municipality in the summer inspires more artists and institutions go to the city streets and directly approach the viewer where he may not expect it. I think that this collection of artworks of the MO Museum printed on billboards will enrich our walks in the city”, says Žaneta Fomova, the head of JCDecaux Lietuva.
Special information for those who want to have fun
Each artwork outdoors will be printed with a special QR code and a link to the page created for the outdoors exhibition. Various information awaits the curious: video recordings with the curators of the exhibition, podcasts with the authors of the MO collection exhibited at the exhibition, e. guide, quizzes, articles.
According to the director of MO Museum, all information is presented in different forms, but on the same topic – communication with oneself and others.
The outdoor exhibition is a new immersive walk
The different artworks of the exhibition “Why Is It Hard to Love?” will be scattered around the city. In this way, it is possible to discover new work every time. And when you see it, stop, take pleasure and be inspired by reading, watching or listening to various stories accompanying the printed artworks.
“Strengthening people’s emotional and psychological health is especially important at this moment. Art and culture are one way of doing this. So as long as the museums remain closed, MO Museum moves most of the exhibition “Why Is It Hard to Love?” outdoors and thus enriches the everyday life of these troubled times with art and culture”, says M. Ivanauskienė.
The World Health Organization has confirmed that research has shown the positive effects of museums and the visual arts on a person’s emotional and psychological health – visiting museums and galleries reduces stress and brings happiness.
