“The climate of the inner world is just as important” – launching a social sustainability campaign
We are embedding an important message in sustainability policy – a sustainable world is not possible without a sustainable personality. Human well-being is one of the most important sustainability goals declared by the United Nations. It is the museum as an institution that can contribute to people’s emotional well-being. The artistic environment is a great place to calm down, to know oneself and to cultivate a sense of inner wholeness.
How do we, now in our third year, implement the sustainability goals?
Discover!
A sustainable personality in a sustainable world
What sustainability are we talking about? Indeed, it may sound unusual. After all, we are used to equating sustainability goals with pollution reduction and other ecological and climate issues.
With the slogan “The climate of the inner world matters just as much”, we are focusing on human well-being – one of the 17 sustainability goals set by the United Nations. Of course, caring for the planet and a sustainable environment is essential. However, a sustainable future is not possible without conscious and harmonious people. A museum is a place where everyone who comes or goes not only performs an important act of “getting moving”, but can also step back from the daily routine, meet, interact, reflect, and breathe – all of which contributes to a sense of well-being and emotional health.
Sustainability is not only about the well-being of the planet, but also about the well-being and health of people and different social groups. Therefore, when we talk about sustainability, we first and foremost see the human being - a sustainable person in a sustainable world.
We consider the most important aspect of MO sustainability to be where we can have the biggest impact. By doing our utmost to reduce waste, reuse and contribute to the circular economy, we recognise that sustainability is not only about the well-being of the planet, but also about the well-being and health of people and the different social groups that we are all part of. This is where the Museum can contribute most effectively to the sustainability goals. Therefore, when we talk about sustainability, we first and foremost see the human being – a sustainable person in a sustainable world,” says Milda Ivanauskienė, Head of the MO Museum, in introducing the MO Museum’s sustainability direction.
She also adds that since its opening, the MO Museum has been striving to contribute to the promotion of human well-being and emotional health through all of the museum’s exhibitions and educational activities, as well as various projects and initiatives.
Read more about MO’s sustainability policy and fostering a sustainable personality in a sustainable world here:
It all starts with people
The idea of the Museum as a place that contributes to sustainable personal growth and human well-being and the vision of the MO Sustainability Policy is supported by partners. They ensure that the Museum’s sustainability goals are widely recognised as, together with MO, they believe in and emphasize the importance of people’s inner world climate.
“Cultural leisure helps to reduce feelings of loneliness and exclusion. Being able to remind people of this just by walking outside is a direction close to our hearts. Last year, together with the MO Museum, we presented part of the exhibition “Why is it so hard to love?” on the outdoor advertising boards. This time, we are contributing to the Museum’s aim to visually draw attention to the potential of art to foster emotional well-being,” says Žaneta Fomova, Head of JCDecaux Lietuva.
“It all starts with people. Understanding, tolerance, connection. We need to first accept ourselves to accept the other and only then we can think about the sustainable future for the planet. Cultural experiences create a more conscious and emotionally supportive environment that influences us as human beings,” adds Gabrielė Burbienė, Managing Director of Media bitės, which publishes Žmonės magazine.
MO birthday - giving attention
Paying attention to people is an important part of the MO Museum’s work. On 18 October, we will celebrate our 3rd birthday and look forward to welcoming everyone who wants to stop by, calm down, discover and take a breath. As we do every year, we are giving attention on our birthday and with the slogan “I pay as much, as I want” we invite you to decide the price of the MO ticket yourself on that day.
On the celebratory Monday, visitors will meet a different member of the team at the MO Museum’s box office. And in the morning, while the museum is still open, we will welcome our neighbours with a morning cup of coffee and invite them to see the new photography exhibition “Celebrate for Change” before the museum opens.
See you at the festive event on 18 October!
